EREA is a cutting-edge strategic consulting firm with more than 16 years of experience in Latin America.

EREA was founded in 2009 with a focus on the Latin American Retail sector. EREA is one of the most specialized strategy consulting boutiques in Retail.

To work successfully with business owners, we knew we needed to be able to generate fast results and move away from the traditional figure of the multisector, generalist consultant. We needed to become smart experts capable of adding value from day one.

In 2016, we incorporated a new Partner highly specialized in data analytics (Erea Decisions Lab). EREA Decisions Lab brings together experts in data capture, processing, and enrichment for descriptive and predictive analytics, supporting the most sensitive decision-making processes in Retail management.

In 2024, we welcomed our partner specialized in supply chains and logistics solutions. This led to the creation of the EREA Logistics Services division, delivering tailored solutions for our Clients across Latin America.