Welcome!
We Make Our Clients’ Vision a Reality
EREA is a cutting-edge strategic consulting firm with more than 16 years of experience in Latin America.
Since its foundation in 2009, EREA has focused on strengthening the strategic management of Latin American Retail companies through an effective blend of strategy, technical expertise, analytics, and change management.
EREA’s partners have been leading transformation projects for more than 26 years across both Europe and Latin America
We Enhance the Value of Companies
Michael Corcuera – Founding Partner and CEO
Consulting for a New Era (EREA) Erea Consulting Group
Michael Corcuera is the founding partner and CEO of EREA Consulting Group. He has more than 26 years of experience in strategic consulting across Spain, the UK, the United States, and Latin America, where he has led projects in multiple sectors, primarily focused on strategic design and strategy execution.
Although his career began in Spain in 1997, since 2009 EREA has been his major personal endeavor to fulfill the promise of practical, straightforward, and highly impactful consulting in Latin America.
The EREA Formula
We combine a team of experts in Retail business management with top-level strategic consulting know-how and our analytics HUB. The result is EREA’s unique formula for creating value for our Clients.
Over the years, we have developed a unique success formula within the professional services market for strategic management.
The EREA formula combines:
Testimonials
from our Clients
What’s Happening on Our Blog?

The Use of AI in Modern Retail Management
Is artificial intelligence streamlining operational decision-making, or is it replacing the store manager’s judgment without us even noticing?

How EREA Quadrupled Retail Data Revenue with Erea BI and Sisense
Michael CorcueraFounding Partner and CEO. EREA Consulting Group Executive Summary Retail is in the details — a typical supermarket chain

Artificial Intelligence in Retail: When Data Transforms from Information into Action
How far is Latin American retail from using artificial intelligence not as an experiment, but as a real driver of its operations?

What the international retail sector has already learned—and what Latin America can no longer afford to ignore
The question is not whether the lessons from mature markets are applicable to our region, but how to adapt them without losing our identity.

Generational Leadership Transition in Latin American Family Businesses: The Decisive Moment That Very Few Prepare For
Only 30% of Latin American family businesses make it to the second generation. The cause is rarely the market—it is almost always a lack of planning.

Why does procurement in Latin America need a new decision-making engine?
Cristian ValdezDirector – EREA Decisions Lab. A Division of EREA Consulting Group Broader assortments, more extensive networks, constant variability. The
For more information, contact us at +1 (954) 464-6438
Some Retail Clients in Latin America







